The project is intended as a pop-up space for clothes. The concept is drawn from my former project “mass in motion”. I tried to keep the same movement of an element from inside towards the outside. The envelope and facade are animated by moving transparent boxes, which are displaying the new products, so the façade is alive during the day and attract people to go inside the shop. Each box has different movements, at different levels and by such creating different results. The one in the first floor creates two different spaces by its movement (private and public space) the second one which is moving in the upper level is not only about generating the entrance but it is also about attracting people to go inside the building.
2/17/2013
Behrokh Govari - Pop-up Display Space
The project is intended as a pop-up space for clothes. The concept is drawn from my former project “mass in motion”. I tried to keep the same movement of an element from inside towards the outside. The envelope and facade are animated by moving transparent boxes, which are displaying the new products, so the façade is alive during the day and attract people to go inside the shop. Each box has different movements, at different levels and by such creating different results. The one in the first floor creates two different spaces by its movement (private and public space) the second one which is moving in the upper level is not only about generating the entrance but it is also about attracting people to go inside the building.
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