In this phase of the research, I adapted the previous project's moving relationship between a "moving object" and an enclosed surface into a pop-up display.
The pop-up shop is composed of three primary surfaces, each with a different degree of inclination, and openings that vary in height respectively.
The "moving object" in this case is designed with three different geometric endings, each representing a different lighting fixture (see the bottom, and second from bottom images) that are able to plug-into any of the three openings of the shop's surface.
To allow this device to move from one opening to another, canals with identical cross sections are articulated in the envelope to guide this motion.
The moving device's different shape-endings -while geometrically distinct from each other- maintain edges that are adjacent to the canal's cross section. In doing so, the canals maintain a reduced and uniform expression in which the moving device can move freely irrespective of its orientation.
the canals have a shared meeting point at the roof of the display shop, a "buffer zone", where the moving device can be reoriented before continuing its path to an opening.
When users enter the display shop, they are able to evaluate each lighting fixture (represented in the different "endings" of the moving device) from every opening of the enclosed surface. The latter's primary surfaces (as described above), have different degrees of inclination, and the opening within each is at a different height; this allows an evaluation of any given lighting fixture from varying set-ups.
The Pop-Up is intended to display Samsung's new Smart Screen LED Displays. The object is intended to exist within a public plaza. There are two mechanical movement ideas. The first deals with telescoping displays that sit within a kinda faceted landscape infrastructure, the displays telescope in and out of two large openings that help define the form of the overall object. Each opening is covered with a translucent flexible fabric that allows clear view of each display when they come in direct contact and diffuses the light from the LED TV when they are separated to create an ethereal light effect. The second mechanistic movement involves a turn-table like rotation of the entire object to reorient its position in relation to people view the Pop-Up object.
The Pop-Up object is aware of and interacts with users based on proximity and location.
This project is a pop-up space learning from my former concept" mass in motion-peanut volume". This time I revised the inner peanuts as a space with round opening connected to exterior. Meanwhile,
the envelope generated by the moving peanuts also has openings
connected to exterior. When putting moving peanut into the envelope. the
in-between space became ambiguous according to the movement. Finally ,
this ambiguous space is reinforce by lighting the peanut interior.
The project is intended as a pop-up space for clothes. The concept is drawn from my former project “mass in motion”. I tried to keep the same movement of an element from inside towards the outside. The envelope and facade are animated by moving transparent boxes, which are displaying the new products, so the façade is alive during the day and attract people to go inside the shop. Each box has different movements, at different levels and by such creating different results. The one in the first floor creates two different spaces by its movement (private and public space) the second one which is moving in the upper level is not only about generating the entrance but it is also about attracting people to go inside the building.
The project is intended as a pop-up venue for product launch
events for a prominent vodka brand.The
facade of the building “comes alive” and assumes changing postures and
poses.The interior environment takes on
a strange fluidity that absorbs and dislocates inhabitants from the outside
environment as an immersive brand experience.The continuous undulating motion and tremulous specular effects allure
passersby and draw them inside the building.
Strands of fixed-length ball chain are suspended to create a
moving architectural installation that transforms from diaphanous wall to
awning.The chains are threaded between
fixed overhead tracks and automated jointed tracks that contort to change the
form of the interior environment and its relationship to the street.
The volumes created by the ball-chain are interlaced to
create a “marching band” effect as the strands move past each other; they
sometimes appear conjoined and at times seem discrete.The forms convey a sense of overhead
crowdedness, as their pressing, intertwined bodies consume one another and
change the nature of the space below.The
interior ceiling volume is designed to dip downwards and compose circulation
patterns by impeding movement in certain areas, creating eddied areas of repose.
The bottles are arrayed along the back wall, backlit to
emphasize their iconic silhouette.The
changing form and figure of the façade obscures and reveals the product.The bottles seem to constantly come in and
out of focus, drawing attention to the brand identity.
2/04/2013
matt CORBITT andrew RAFFEL - Pop_Up Display
Exploring the trend of the short-term sales space, a pop-up shop was designed taking inspiration from the skill-crane arcade game. The shop acts much like an automated teller machine, where the users don't inhabit the space but take a single position for the observance and subsequent acquiring of a toy. The concept generates spectacle through the use of a team of robotic claws. Each claw moves along a tracked path picking up a toy and delivering it to the recipient. The tunnel frame is defined by an elevated midpoint. Working in parallel the tunnels bent semblance and the teams choreographed manner creates a surprising hide-and-reveal effect, where each claw emerges from the far end of the tunnel and either spins then slides towards the recipient or teases those awaiting by retreating to the back. This sequence extends to each claw creating an eccentric dance of alternation.
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